Web Survey Bibliography
Respondents increasingly use mobile smart phones to take web-surveys we design for a PC viewing environment. Maritz and Decipher observe lower completion rates on surveys accessed on mobile devices and we posit two reasons for this: 1)respondents on mobile devices are more likely to be distracted by activities outside of the survey than respondents who are seated in front of a PC and 2)surveys have not been optimized for mobile devices so less sophisticated mobile browsers and smaller screen sizes combine to provide respondents with a less pleasurable survey experience. While researchers do not have much control over the environment in which a respondent receives a survey invite, there may be ways to improve web survey design for mobile respondents to offer a better survey experience. In this research we address several survey design questions:
Given that some previous research suggested that respondents scroll vertically more readily than horizontally, will we get better results from mobile web respondents if we arrange scales vertically instead of horizontally?
We see grid questions appearing to cause terminations among our mobile web respondents. Is this a function of the difficulty of the grid format or would we see the same drop off if we break a k-item grid into k separate questions?
Using a multi-cell test-retest design, we seek to answer the questions above, assessing our rating scale treatments in terms of:
Completion rates
Construct validity
Similarity of PC web and mobile web responses
Individual question and overall survey completion times
Test-retest reliability
Self-reported respondent experience
Perceived and actual survey length.
Conference Homepage (abstract)
Web survey bibliography - Mobile phone surveys (305)
- Benefits of Modular Design for Mobile and Online Surveys; 2012; Kelly, F., Johnson, A., Stevens, S.
- Emerging Techniques of Respondent Engagement: Leveraging Game and Social Mechanics for Mobile Application...; 2012; Lai, J. W., Vanno, L.
- Survey Swipe; 2012; Macer, T.
- Online Surveys Aren't Just for Computers Anymore! Exploring Potential Mode Effects between Smartphone...; 2012; Buskirk, T. D., Andrus, C.
- The smartphone psychology manifesto; 2012; Miller, G.
- Research company spotlight - Mobile surveys; 2012
- Participation of mobile users in traditional online studies; 2012; Jue, A.
- Online survey statistics for the mobile future. Updated with Q3 2012 data; 2012
- Mobile email opens report 2nd half 2011; 2012
- Metering mobile usage. Insights from global Arbitron mobile trends panel; 2012; Verkasalo, H.
- Media tracker; 2012
- GMI Pinnacle; 2012
- Smartphone Apps and User Engagement: Collecting Data in the Digital Era; 2012; Link, M. W.
- How Often Do You Use the App with a Bird on It? Exploring Differences in Survey Completion Times, Primacy...; 2012; Buskirk, T. D.
- Device Diversity: Understanding the complexity of varied devices for taking surveys – Case study...; 2012; Pearson, C., Backlund, K., Veling, L., Tsvelik, M., Jehoel, S.
- Research Goes Mobile: Findings from initial smartphone application research; 2012; Dubreuil, C., Joubert, S.
- Reality check in the digital age: The relationship between what we ask and what people actually do; 2012; Hofmeyr, J., Louw, A.
- Costs and Errors in Fixed and Mobile Phone Surveys; 2012; Vehovar, V., Slavec, A., Berzelak, N.
- Understanding Mode Effects between Mobile Web and Mobile SMS Surveys; 2012; Poduska, B., Johnson, E. P.
- Measures of Data Quality Across the RDD Frames; 2012; Lavrakas, P. J.
- Mobile Survey Participation Rates in Commercial Market Research: A Meta-Analysis; 2012; Bosnjak, M., Poggio, T., Becker, K. R., Funke, F., Wachenfeld, A., Fischer, B.
- Qualitatively Speaking: Mobile qualitative finally hits its stride; 2012; Bryson, J.
- Modular Survey Design for Mobile Devices; 2012; Johnson, A., Kelly, F.
- A Direct Comparison of Mobile Versus Online Survey Modes; 2012; Wells, T., Bailey, J., Link, M. W.
- The Reliability and Validity of Alternative Customer Satisfaction Measurement Scales in PC Web and Mobile...; 2012; Chrzan, K., Saunders, T.
- Using SMS Text Messaging To Collect Time Use Data; 2012; Brenner, P., DeLamater, J.
- Telephone Status, Attitudes toward Participation in Future Surveys, and Willingness to Join a Local...; 2012; Beach, S., Musa, D.
- The Confirmit Annual Market Research Software Survey 2011; 2012; Macer, T., Wilson, S.
- Understanding Smartphone Usage to Take Web Surveys: A Cross Country Analysis; 2012; Stapleton, C.
- Scale Orientation, Number of Scale Points and Grids in Mobile Web Surveys; 2012; Chrzan, K., Saunders, T., Jue, A.
- A Demonstration of a Multi-Platform Mobile Survey Application: SurveyPulseTM, by RTI International; 2012; Roe, D. J., Zhang, Yu., Keating, M.
- Marktforschung mit dem iPad-Panel von Axel Springer Media Impact; 2012
- Time use data collection using Smartphones: Results of a pilot study among experienced and inexperienced...; 2012; Scherpenzeel, A., Sonck, N., Fernee, H., Morren, Me.
- High potential for mobile Web surveys: Findings from a survey representative for German Internet users...; 2012; Funke, F., Wachenfeld, A.
- Smart Surveys for Smart Phones: Exploring Various Approaches for Conducting Online Mobile Surveys via...; 2012; Buskirk, T. D., Andrus, C.
- Multiple Sources of Nonobservation Error in Telephone Surveys: Coverage and Nonresponse; 2011; Peytchev, A.; Carley-Baxter, L. R.; Black, M. C.
- Less questions, more data: Revitalizing the european currency in single source affluent audience measurement...; 2011; Hartman, H.
- Seasonal Yield Variation and Related Response Patterns in Address-based Mail Samples; 2011; DiSogra, C., Hendarwan, E.
- What is Probit; 2011
- The changing role of address-based sampling in survey research; 2011; Iannacchione, V. G.
- State of mobile measurement; 2011; Gluck, M.
- Self-administered mobile surveys; 2011; Bosnjak, M.
- New Esomar survey on use of cookies and tracking technologies; 2011
- Measuring americans' issue priorities. A new version of the most important problem question reveals...; 2011; Yeager, D. S., Larson, S. B., Krosnick, J. A., Tompson, T.
- Just published: Forrester Wave™ of enterprise feedback management satisfaction and loyalty solutions...; 2011; McInnes, A.
- ISER working paper 2011-31. Is it a good idea to optimise question format for mode of data collection...; 2011; Nicolaas, G., Campanelli, P., Hope, S., Jaeckle, A., Lynn, P.
- Involve while you evolve. How to make mobile research work for everyone; 2011; Luck, K.
- Going online with assessment; 2011; Burke, E., Mahoney-Phillips, J., Bowler, W., Downey, K.
- Five Things You Should Know About Mobile Data Collection; 2011; Pingitore, G.
- The place for mobile research? Multi-mode studies of major cultural events; 2011; Conry, S., Atkinson, S.